Mr. & Mrs. carter (Jay Z and Beyonce) lead on BillBoard's Power 100 List

The Billboard Magazine has announced Jay Z and Beyonce the most powerful couple in music for the year 2013. according to the magazine the couple leveraged their fan support and star power to release new albums in unprecedented ways—Jay Z through Samsung and Beyoncé through iTunes—they instantly modified the dynamics of  how the industry and fans interact with music. Jay Z virtually gave his album away whilst Beyonce charged a premium price for hers. however, the intriguing aspect was the element of surprise which restored the excitement that usually accompanies a new release, before all that was replaced by the monotony of carefully plotted promotion and all. The couple are relentlessly always on top.